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| Official Logo from A2IM |
If you are an independent artist, you really need to
know A2IM.
If you are a professional artist, you need to know
A2IM.
If you are not an artist, you may need to know A2IM!
I have subscribed A2IM on Twitter and Facebook for a
while. I have found that they do many things to support independent artists
such as representing independent music community to the music industry around the
world and supporting independent artist's works and rights.
Let’s get to know A2IM more!
A2IM stands for American Association of Independent Music. A2IM is a non-profit organization that supports independent artist
community. Their main objective is to
protect independent artist rights and help them access to the music industry through media channels such as radio, television and the Internet.
A2IM was formed in 2005 and started their missions in 2006 by doing three things:
independent artist public support, independent artist commerce and member
service. The organization currently drives independent artist community to a
bigger platform.
First step of being independent artist is defining
yourself as an independent artist. In fact, 80% of the populations don’t know
what exactly is an independent artist. What does it really mean?
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| Rich Bengloff Short Biography from VoiceOfTheBrand |
Rich Bengloff, the President of A2IM, stated in his interviews
with Musician Coaching that,
““Independent” means you own your record
label. So, Mike Curb owns our member Curb Records, even though it’s distributed by Warner Music. Normal
Lear owns Concord Records, even though it’s distributed by Universal. Cliff and
Craig of Razor & Tie own Razor & Tie, even though it’s distributed by Sony..
I assume a majority of the people you coach
is artists and not labels.”
A2IM is extremely helpful for
independent artist community. For example, many independent artists have struggled with
their sales and their ways to access to the audiences. A2IM offers opportunities for members to promote their works through the events and social networking. Independent artists still have problem
to collect royalties from major companies and it’s difficult to fight alone. With A2IM and their supports, independent artist community
becomes more valuable and professional.
A2IM currently takes action on
copyright and intellectual property issues. A2IM has been a strong supporter
of SOPA (Stop Online Piracy Act) and RIAA from the start. Although they support the way to promote music
through social networking, illegal music must not exist. Many independent artists don’t agree with
them and unsubscribed from their social sites, but they still keep their promises and
their words to protect independent artist rights.
It is not easy to be an independent
artist and it is hard to stand alone to promote and protect themselves. The impact of A2IM creates many benefits for independent artist community. A2IM is an organization that
helps and creates the future of the independent music industry. A2IM, also, leads
independent artist community to a unique and valuable position that never
happened before.
Is it a good opportunity? Yes! It definitely
is!
Independent artists are no more
nonentity, but they are somebody who is professional and credible!
Sources:
Does
A2IM Really Represent the Indie Music Community? SOPA Support Continues...
An interview with A2IM
http://musiciancoaching.com/music-business/a2im/
http://musiciancoaching.com/music-business/a2im/
Indie Labels Win 34 Grammys, Says A2IM
A2IM Analysis Show Grammy Hurt Indie Labels More Than Majors
A2IM Official Website
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