Lady Gaga went bankrupt! …. What!!
I was so shocked when I heard this.
I know it is not her latest news, but I’ve just noticed that even famous
artists have problems with money situation. Money is not a big deal, but bills
are still important!
In this poorly economic situation,
big stars got problems about their finance. The question is .. How can you
survive as an independent artist?
Well, it is different.
Let’s try this way!
As an independent artist,
You don't have a million fans to take
care.
You don't need to buy ten thousand
dollars dress to show on the stage.
You don't need to buy a Bentley and
drive around Beverly Hills.
You don't need to hire bodyguards.
You can live like a normal person
as you do now.
(I know you may want to live like Lady Gaga. I know that it is a dream life for
everyone, but please focus on the present!)
See? It’s easier to be an
independent artist when you don’t have to spend as much money as a big star! Now,
the question is … how to gain your incomes?
I will not say that it is easy, but
you just have to stick with it and do it! There are several ways to generate
your incomes. Bob Kelly of Woofy Publishing discusses this topic in the Easy CoastRecording Company website.
1) Before doing anything please
copyright your work! You can either sign your work with a music publisher or
just publish your work to public because you have to protect your own profits!
Don’t let anyone steal your profits!
2) Join societies or organizations
that help generating your royalties when your songs are played on the radio or
the Internet.
You can check out Sound Exchange website. Sound Exchange is the non-profit organization for independent artist
that helps collecting royalties from radio, satellite radio, Internet radio,
cable TV, music channels, etc.
3) There are many ways to promote
your music through social media such as Facebook, Twitter, CD baby, YouTube,
etc. It is the effective way to tell the world that you are coming on the way!
Promote yourself and market your work!
Online community has become a huge
source of income since the Internet exists but few artists agree with this.
Many artists think that the Internet will kill them because of the piracy
issue. Now, listen. The world has changed. You can’t expect for physical sales
anymore. You should think about generating your digital sales. With the
Internet and Social media, you don’t need to spend money to promote your music
and gain your fans. The Internet is not the only source of income, but it is a
huge part of it. It’s fast and free!
4) Build your brand identity,
license it and sell it!
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| Picture from Wongfuproductions |
Do you remember one of my favorite
independent production group “Wong Fu?” (If not, click here!). After
obtaining some fans, they decided to launch the online store and sell their
brand product. Yes, they certainly gained more customers, more incomes and more
opportunities.
Your product and your logo may help obtaining new audiences.
Don't forget to make your brand unique and remarkable!
5) Go out and PLAY! Show off your
abilities to get name recognition and networking opportunities. You may get
some returns for the performance by selling your CDs.
These are several ways to generate
your incomes. There is one more attractive way to help promoting your music
that I have not written down in the blog. Please be patient! I will write about
it next week.
Sources
Hollywoodreporter.com : Lady
Gaga went bankrupt
Sound Exchange official website : SoundExchange.com
Ecrstudio.com : Income Streams for
Independent Artists
Moneyinmusic.com : Independent
Music Artist

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