Digital age is transforming the way
people experiences music. Digital music becomes one of the main revenue in the
music industry while physical CD sales drops. It is time to learn how to engage
audiences through digital marketing.
Most independent artist has
struggled with marketing and promotion strategy. They focus on physical sales
and concert tickets instead of the power of digital marketing. Some independent
artists have been using digital marketing for years but seems like it has not
worked effectively. Digital marketing is not only signing up for Facebook and
gain followers. It is about how to manage your audiences through social media.
Let me show you how!
First, define your core audiences.
If you do not know who is your core
audiences, how will you know who to convey your words to?
How to find your core audiences?
Find someone who loves your music. Get in touch with them and expand them from
a small community to a large community. The best way to get in touch with your
fans is to interact with them and bring them with you to your journey.
Then, you need to have a digital
marketing strategy.
The first thing to do is to bring
your band into digital social tools such as website, Facebook, Twitter,
SocialCam, Instagram, YouTube, SoundCloud, and etc. This is the most effective
way to reach your audiences. The next step is to provide rich contents of your
band into each tool. More rich contents you have, the more you can promote
yourself. I suggest you to connect every social media sites together to make
your audiences explore your world in one click. Most valuable thing is to
describe your contents with an attractive title as well as a keyword rich
description. Remember that everything you put in each site is to engage your
audiences with your band.
Now! Let’s collaborate! Be open,
honest and reachable. Share your activities each day. Bring your audience to
your journey. Let’s have a meet and greet event or mini concert to keep in
touch with your fans. Create some viral activities through social media. You
should offer your audiences bring their friends, families or communities to
your live events. Then, let them share their experiences! It certainly
increases fans!
Remember that more clicks, more likes,
more shares, MORE FAMOUS!
After you finish all these
processes, keep UPDATING and REPEATING it!
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