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| Picture from Kickstarter.com |
As I promised in the last post, I will write about how to
get your project funded on kickstarter.com. Let’s start with couple questions!
What do you need in order to pitch your project to
investors?
What element will you have to prepare?
Check out 5 tips below!
1.
Preparation
Before you write a business plan, you will
need to research. Take at least couple
months to create your campaign. Take a look at some successful campaigns. Learn
their strategies and create your own!
2.
Create a Visual Business Plan
Even Kickstarter.com is not a bank or a
financial institution, though you still need to write a business plan! Yes, a
business plan! Wait, don’t forget that you are using social networking to pitch
your project. A paper business plan will not work out this time. As you have
seen couple examples in my last post, you may realize that most of them used
videos to tell their stories.
Idgy Dean – Kickstarter successful artist said,
Remember, your video is the first impression of your project. You have to attract all pledgers and keep their attention to pledge your campaign! The most important thing is that you need to clearly identify what your project is, in short! Plus, your pledgers will need to know what your goal is and how you will take action after reaching your goal. Additionally, you need to be realistic and professional in order to gain pledgers’ trusts!
Idgy Dean – Kickstarter successful artist said,
“The video seemed absolutely clutch to the success of my project. Having that expert presentation of your project, the look, the sound, and making sure it’s short and sweet (1-3 minutes tops), will help garner much more attention to your campaign. So, if you’re not crafty yourself with video editing, etc., be sure to find someone who is.” - tightmixblog.com
Remember, your video is the first impression of your project. You have to attract all pledgers and keep their attention to pledge your campaign! The most important thing is that you need to clearly identify what your project is, in short! Plus, your pledgers will need to know what your goal is and how you will take action after reaching your goal. Additionally, you need to be realistic and professional in order to gain pledgers’ trusts!
3.
Time Frame
Your campaign length is important as well.
Make sure your campaign will not be on Kickstarter.com forever! People will get
bored and might put off pledging! I recommend keeping the campaign length no
longer than 30 days. You need to keep it short in order to get pledgers
excited!
4.
Campaign Goal
I am not talking about your objective goal.
I am talking about how much money will you need to reach? Remember, you will
get nothing if you don’t reach your goal! Be realistic! You need to evaluate
the power of your campaign and your fans. Acknowledge them! It really depends
on your worth. Don’t make your goal too high or too low. Make it realistic and
possible!
5.
Get yourself out there!
How will you get attention from
audiences if you don’t get yourself out there? There are many ways to shout out
such as YouTube, Twitter, Facebook and other social networking channels. You may
use a viral marketing plan to create buzz for your campaign as well. So, be
creative! After get your campaign introduced to public, don’t forget to remind
them. DO NOT remind them every minute! I know how excited you are but believe
me, you don’t want people to hear too much about your campaign. It’s boring! You
may keep posting your marketing message couple times a day on your personal
Facebook, Facebook fan page or Twitter Yes, couple times a day should be
enough!
Now, it’s time to get yourself ready and follow all tips I
provided! Good luck!
Sources:
7 Things to Consider Before You Launch Your Kickstarter Project
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