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| Picture from downtownhouston.org |
“YOU MUST FOLLOW YOUR HEART.
Listen to the music in your soul.
Know that the food and drink you put in your mouth is like letters you are sending your body.”
Listen to the music in your soul.
Know that the food and drink you put in your mouth is like letters you are sending your body.”
- Patrice Pike, from patricepike.wordpress.com
The quote above said by one of my favorite songwriters, Patrice Pike, who always calls herself a ‘self-managed independent artist.’ If you don’t know her, please take time to watch several video clips below.
Latest Single from Patrice Pike, "I Used To Hold You"
from SXSW 2012 Showcasing Artist's YouTube Channel
from SXSW 2012 Showcasing Artist's YouTube Channel
"Beautiful Thing"
Video clip from Outofboredom
Video clip from Outofboredom
Patrice Pike is an independent
singer, songwriter and musician raised in Austin, Texas. She formed her first
band, Sister 7, in 1991. Clive Davis, CEO of Arista Record, signed up the band
after he heard a demo of their first album, Wrestling Over Tiny Matters. Unfortunately, Davis
was ousted from the label 3 months later. As a result, the band struggled with
publication issues and split up. She decided to leave the label and started a
new band, Black BoxRebellion. She also established her own record label, Zainwayne Records, to support her music career and to avoid the same disaster
that happened with Arista Record. She recorded her own songs and started
touring in the U.S. and overseas.
I really admire her management style. She manages her band
with heart, care and desire but never ignores the business side. Some artists focus strictly on their craft
while neglecting the business aspects of the business. In my opinion, it is
important to strike a balance between the creative and business sides.
How has Patrice Pike been so successful? At
first, she started promoting her music by attending every possible music
festival to introduce herself and her band to the music industry. She impressed
people with her live performances. She is known as an independent artist who
devotes herself to her fans and is willing to perform for them wherever and
whenever they want her. Her devotion led her to become the youngest artist
inducted into the Austin/Texas Music Hall of Fame.
Pike continues to generate buzz by using social media such
as blogs, Twitter, YouTube, and her own web site. In other words, she uses
social media tools to help increase her audience. For example, she posts her
schedule on her blog, and tweets where she is at in real time to keep in touch
with her fans. She also leverages social media to help drive sales for her
albums and concerts.
Another reason I admire Patrice Pike is because she believes
in the power of community. She wrote and dedicated many songs to specific
community issues such as The Grace Foundation of Texas, an organization that
raises funds for young adults who have survived childhood homelessness. She is the foundation’s co-founder and
executive director. Her lyrics encourage people to never give up hope.
Not many independent artists can be so successful by following
their passion while generating success along the way but Patrice Pike has
proved that it is possible. She is not
just an independent artist, but also a manager of her soul.
I would like to end this post with a few words from one of
her fans:
“Patrice is truly unforgettable. I listen to her as much as I can. I love the
love she sings. I know it’s real.”
I wholeheartedly agree :)
Sources:
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