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| Wong Fu's Merchandises Picture from ChannelAPA |
Do you remember Wong Fu Production I mentioned
a few posts ago?
Wong Fu Production started with 3 college students who
shared a passion for video production. They began by uploading their short
films on YouTube. They hit the one million viewer mark in 2007, and their
online fame continues to grow.
There are relatively few business-savvy YouTube artists who
are able to translate their online popularity into a business. Wong Fu is one in a few. What makes them more
than an Internet sensation is their decision to develop a video production
company and an online store, areyouaniceguy.com.
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| Areyouaniceguy.com |
In 2007, they launched their first product, A
Nice Guy T-Shirt, through their first mini series called “Just A Nice Guy” by wearing the T-Shirt
in the mini series. After their first product was launched, tons of fans
requested the T-Shirt and "Are You a Nice Guy" store was founded
after that.
While they began selling T-Shirts, they have currently
expanded their product line to include new products such as Awkward Animals
and A Nice Guy
Accessories. They market their other products in the same way by using
Awkward Animal as props and wearing all clothes and accessories in their
videos.
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| Awkward Animals Picture from areyouaniceguy.com |
Wong Fu has created a great business model by using social
media to build their fans and to define their targets. Did I mention they are
Asian-Americans? They have a very strong passion for Asian-American culture,
particularly in the Los Angeles community.
This has resulted in a rabid fan base of, primarily, Asians and Asian-Americans
enabling Wong Fu to target their videos and products to this specific
population.
Define your target, and get ready to hit it! Wong Fu has shown that you can be business
savvy as well as internet famous.
This is how great they are.
This is what I call “SMART.”
This is what I call “SMART.”
Sources:
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